It might sound creepy and all, but I sometimes wish I were a fly on the wall. Like when the idea for the Richard Mille Replica Bonbon Collection was first raised and presented at the brand’s HQ, or when fellow exhibiting brands at SIHH saw Richard Mille’s swan song at its last SIHH this year. In other words, the Richard Mille RM 07-03 Cupcake Replica, Richard Mille RM 07-03 Marshmallow Replica, and Richard Mille RM 16-01 Fraise Replica are basically destined, and perhaps programmed, to upset people — even though I am sure we would all agree to a watch industry in which such cheeky creativity is the be-all and end-all.
I don’t know. Maybe you think you do, but in reality, you cannot know for sure, either. What I mean is that I still don’t know if the Bonbon Collection is meant as a practical (and ridiculously expensive) joke, or if it is a genuine product created after careful consideration of market research and a deep understanding of a dedicated customer base. It would be tempting to go for the practical joke aspect, especially since Richard Mille Replica Watches is among that handful of brands that could actually pull off such a bonkers move. Just look at that wilfully wonky “SWISS MADE” text in a place where nobody asked for it or the actual cupcake-shaped crown, both on a $130,000 watch.
Or just look at this diabetes-inducing dial, with lollipops and other types of sweets I don’t even know the names of, all crafted by hand and laid over an elaborately machined, high-tech titanium movement that few in the luxury watch industry could even describe how to make — let alone actually make it. For the record, Richard Mille has been relying on Manufacture Vaucher’s expertise for its less complex automatic movements and on APR&P for its complicated calibers. The bipolarity between a child’s dream-diet and ultra-high-end watchmaking is enforced by those thick hands, which are so shockingly massive and elaborate they could give a seasoned hand-manufacturer sleepless nights over the prospect of a wasted life.
Correct me if I’m wrong, but I believe luxury jewelry, in general, not only gets a pass for being this playful and creative but is also by and large encouraged to be exactly that. By contrast, according to some, creativity in watchmaking should be limited to shaping the plates in a hand-wound chronograph movement a bit differently… Maybe a red chronograph seconds hand is acceptable.